Yankee Candle is a brand leader with resources to ensure that every product delivered to the market is of a standard that our loyal customers expect. A fragrance can take up to a year before it is released. Prior to this the fragrance will go through extensive research and stringent product testing. Only after market testing with many focus groups and only when 'Yankee Candle' is completely satisfied will the fragrance be launched. Yankee Candle products remain, year after year, one of our most popular gift ideas for all occasions.